We are very sorry that we have fallen behind in communications.
Dealing with the pandemic, a lack of staff, and several software
complications has created major problems. After several weeks of
work, we believe that we finally have our software working and
will soon get letters out to past subscribers to get the new
system rolling. We will try to update this page as things
develop. Thank you for your patience.
Bus Trader Goes Digital Effective January, 2021
The first issue of National Bus Trader
in December of
1977 consisted of three sheets of paper. Within months the bus
industry gave its approval and by the end of the year National
was a slick-paper color magazine. Our November
2020 issue completed 43 years of publication. We survived the
fuel crisis of 1979, the recession of 1991 and the tragedy of
9/11/01. However, the current pandemic is unprecedented and has
had a disastrous impact on the bus industry.
Never before have the bus and hospitality industries been faced
with a situation like this. Some attractions have been able to
reopen by requiring guests to wear masks and adhere to social
distancing. Some buses have been modified and can be used with
smaller groups. The overall impact of the pandemic has been
devastating. One source says that more than 400 bus operations
shut down in 2020. Both the bus and hospitality industries are
struggling to survive.
National Bus Trader
has been caught in the impact of the
pandemic. While many bus operations are struggling to get back
on their feet, the industry itself has slowed considerably.
Sales of new buses and supplies have declined substantially.
While the experts recommend continued marketing in a recession
to let customers know you are here for them, many if not most
industry suppliers are holding back on marketing for 2021.
The result of this is that National Bus Trader
faced with an inability to continue offering a print
publication. We had only two choices. One was to quit entirely
while the other was to switch to a digital format. We have
elected to continue to support the bus industry with a digital
format until the situation improves.
Many readers and advertisers have recommended for several years
that we keep up with the times and go digital. Our sister
publication, Bus Tours Magazine
, has offered a digital
version since 2003 and has developed a strong digital following.
There are several advantages for both readers and advertisers
with a digital format.
Readers will appreciate the fact that with eliminating the need
for printing and mailing, the digital edition can be available
as much as two weeks earlier. Another major advantage is that
with many people now working outside of the office, the digital
edition can be sourced from home, from the office and even while
on the road. Another advantage is that going digital will
eliminate the need for address changes when moving.
Advertisers will appreciate the fact that in going digital, we
can reduce rates while substantially increasing circulation.
There is also a major advantage in marketing since
we can hyperlink digital ads to your Web site or order page –
thus taking advantage of immediate response from readers. There
are also other advantages. Going digital will eliminate the
problems of mailing copies to readers in Canada and other
foreign countries. The digital format will also eliminate the
need to edit things down to a specific number of pages to fit on
the printing press. This will provide more leeway in including
material and in offering more articles and more pages. We ask
your patience while we make these changes. Here are the basics:
• Advertisers can phone us at (815) 946-2341 or e-mail us at the
address above to get your message into the digital National
• Digital editions will be available on our updated Web site at
• For subscribers, if we have your e-mail address we are
working on establishing a program to get an e-mail out to you.
• Paid subscribers who have not provided their e-mail address
should send them to us so we can add your e-mail to our list.
• Free issues will be available for those who are not
• If you would like to see a return of the print edition, you
can encourage industry suppliers to increase their marketing
Thank you for your past support. We appreciate your continued
support in the future so we can continue to help the bus
industry in this difficult time.
Click here for a PDF copy of our
Special July 2020 Coach Conversion Supplement.
July issue of National Bus Trader
highlights converted coaches. Because of the unusual
circumstances this year, the motorcoach conversion material was
put together as a PDF supplement. Feel free to share this with